Has Google Adwords De-activated Your Keywords? – Solutions to Consider
Have you ever received a message such as this for Google Adwords? "Increase quality or bid $5.00 to activate."
Why do you think Google sent that message in the first place. Adword Campaigns are a huge profit center for Google. They know that PPC ads that deliver the most relevancy for any given subject will be clicked on more often � and cha-ching � they make more money. Therefore, they evaluate the importance of your adword campaign by the relevance of your placements (perceived relevancy in this case) to the selected adwords (as discussed in my earlier Marketing Insight ezine). If Google feels that your ad does not relate to the keyword � it de-activates it. The search engine is trying to be polite in telling you that if you havn't yet figured out Google Adwords, part of your training will be paying 3 to 10 times more for each click! So, how do you deal with this?
WHAT YOU SHOULD NOT DO: Google literally makes fortunes from people who are soooo desperate to have their ad shown on that keyword that they agree to the given price no matter how high. Rolling over and paying this increase is a huge mistake and will cost you dearly. Your lead cost for that keyword can go up by 500 percent!
Here are two far better options you can try:
1.) First remove the keyword from the campaign and place it into another ad group that is more relevant; or create an ad group campaign that has the keyword in the headline. You need to group related keywords together within the campaign so they make sense.
Following are examples of titles Google doesn't ike, vs titles they do like. Let's say the keywords selected are: "Home Business", "Earn Money", "Online Business", "Make Money Fast"
� INCORRECT KEYWORDS GROUPING � A less relevant ad would read: "Make $20,000/mo From Home". Even though the ad might be good, the keywords in the title are too different from the keywords selected so they don't match the ad, therefore your ad is perceived irrelevant and is deactivated. (this ad would fit keywords such as "Make Money From Home")
� CORRECT KEYWORDS GROUPING � A better approach is to set up 3 separate ad groups for the above keywords and employ related, similar keywords in the titles. One group could focus on � "Home Business", "Home Based Business", "Business from Home", etc. � Examples of ads that that are relevant are � "Best Home Based Business" or "$1,000/Day-Home Business" (some of the keywords are in the title)
Then create another ad group for each of the other keywords such as � "Earn Money", "Earn Money from Home", "Earn Extra Money", etc. Your next ad group would include some if not all keywords in the title like � "Earn Money Fast", "Earn Money While Sleeping" "Earn $3,000/Day", etc.
The bottom-line is, when you have the keywords matching the selection of words used in your ad, and your keywords appear in the headline, your ad will rarely be deactivated.
Following this principle, you just accomplished two things�not only will you not have to pay the higher price, but more likely, your cpc will drop even lower than what you paid before they asked you to increase your bid. Plus, your click rate is even higher because the ad is more relevant, which will lower your CostPerClick price.
2.) The second option is to just delete the keyword for a few days and put it back up. Most likely, you'll be back to the original bid price when you re-post it.
Learning to understand Google Adwords will save you (or make you) lots of money. It rewards you for relevancy and will charge you extra for generality. So, next time you get this message, do the smart thing and rearrange your Google Adwords campaign just a little and save! Don't just pay the requested increase!
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Peter Grundner is a full time Home Business Professional and is founder of http://www.myedconline.com & http://www.how2succeedonline.net
Pages to Include in Your Website
Building a Website may appear to be very complex, but it's really an easy process. The best way to start is by developing a map of the pages and content that you want to include. This depends upon the type of business you have, and how informative you want your Website to be. Below is a list of sample pages for you to review while you plan out your site.
Essential pages
As a bare minimum, your business Website should include the following pages:
� Home Page - Read more about the design of your home page.
� About Us and, if appropriate, About Our President/Principal
� Our Services - This is a listing of the different services or products you provide, along with a short description of each. If your products or services require more in-depth descriptions, link to separate pages for more information.
� Contact Us - This can range from a simple listing of your contact information to a more complex "intake form", with a range of questions on your prospect's needs.
Create a different name for these Website sections if you'd like to add more personality to your site! For example, your About Us page can be titled, "Who We Are," or "About Us."
Service- vs. Product-based businesses
In addition to these basic pages, you may wish to include other pages. Services- and product-based businesses require different types of pages. If your company performs services for others, your business is a service-based business, and your site should include these pages:
� Clients - Your clients can be presented in terms of specific client names or a more general industry listing.
� Testimonials - These can be on their own page, listed on the client page, or distributed throughout the site.
� Request a Quote or How to get Started with your service
In service-based businesses, it's important to ground your claims and add to your credibility with a demonstration of your capabilities or skills. You can do so with these types of pages:
� References - These are more formal and longer than standard testimonials.
� Portfolio - This is appropriate for artists, designers, writers, and other creative professions.
� Sound Clips-This is appropriate for entertainers, bands, DJs, and speakers.
� Samples of our work - These are for other professions, as appropriate.
� Resume(s).
If your company sells products, your business is a product-based business. To provide your customers with quick and easy access to your products, your site should include:
� Product Description(s) - Include photos, details, pricing, and "Add to Cart" capabilities.
� View your Shopping Cart
� Check Out
Adding credibility
Once you have these basic pages, the next step is to add credibility and information to your site. PR, news, and information pages can do this for you, providing visitors an incentive to return time and time again.
� News - Include current as well as past articles on your company.
� Pressroom - This is for press releases produced by your company.
� Newsletters and/or Articles- These are written by your firm or principals and help provide you with "expert" status, as opposed to articles written by outside sources.
� Media or Press Kit - This area would contain a company backgrounder, logos, photos, and tools that others may use when writing articles about your company.
� Audio clips- These would be sound clips of you talking about your business makes your Website more personable. You could also provide audio testimonials for more punch.
� Video Clips- According to Web trend forecasters, a video testimonial is quickly becoming the next hot item for building credibility.
� Frequently Asked Questions (FAQ), or Ask the Expert
Additional business pages may also be appropriate, depending upon the type and size of your business:
� Company Mission
� Company Vision
� History
� Case Studies
� Why Choose Us?
� Bios of your Team Members
� Jobs or Opportunities
� Map and/or Directions
� Events/Classes/Workshops - This page would include details about, as well as the schedule of and sign-up for various company events open to the public.
� Downloads - These are PDFs, brochures, presentations, and software demos or programs.
� Statistics Research or Studies - Either conducted by your firm, or related to your firm, clients or industry
� Pricing - If you sell products, your pricing should be listed in your shopping cart. For service-based businesses, whether or not you list your pricing depends upon the standards in your industry; you don't want to price your services on your site if you don't have to.
Additional Information Pages
� Recommended Books - Linking these to a reseller account through Amazon.com can generate extra revenue for your business.
� Resources - Other services that are compatible with yours, or links to places online where you can learn more.
� Links - Exchanging quality links with other sites can be a good way to increase your search engine rankings.
We hope that this list is helpful in your website planning process!
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Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients design effective websites that help them extend their brands, bring in new clients and make sales. http://www.elf-design.com
Internet Home Business Failure
Copyright (c) 2007 Randal Williams
Starting a home based online internet business is the dream of many; the problem is 95% to 98% fail. If you want to make money on the internet, you need to know how! Most marketers lack the knowledge, skills and training required to make serious money from home on the internet.
Right now, someone starts a new home business every 11 seconds. Here are the stats; they say there are over 800 Million people on the internet right now and over 300 Million of them would like to start a home based business. Most are not making a living with a 9-5 job. They hate their boss, hate their J.O.B., hate their commute and are deeply in financial debt. The problem is those 300 Million opportunity seekers most are all FAILING at making a real income from home. Actually, not all are failing, only 95% to 97% are. This is the harsh REALITY!
Most Direct Sales, Affiliate and MLM programs provide fantastic Product, Motivational and Sales training and most programs provide a fancy website that entices their prospects to buy or join.
The Problem
The first problem is most marketers think that just because they have a website they will make money, this is the furthest thing from the truth! Secondly most, 95% of the affiliate marketers lack the proper mentoring, knowledge and training to have true success online. Ninety-five percent of the companies promote buying worthless expensive leads, expensive advertising packages and speaking with friends and relatives. Most distributors simply will not do this and can not afford to do this. The average distributor has no sales, marketing or internet marketing experience, but their trying to make money on the internet. Most start their business with an amateur, who has no experience but is, expected to mentor them. Finally one of the biggest factors for failure is that most distributors have "More money going out than coming in".
Ways to Market Online:
Press Releases
Press releases are one of the most effective ways to get massive exposure to your website. Press Releases typically get priority ranking in search engines quickly, sometimes in 24 to 72 hours. Article Marketing Article marketing can be a great way to drive traffic to your website and generate leads. The key to success with article marketing is being able to choose the right keyword phrases for your article. Article will give your website back links, which increase your website's search engine position as well.
When prospects search for the specific keywords that you optimized your article for, they will find your article in the search engine results.
Pay Per Click Pay Per Click advertising is the fastest way to generate traffic and leads for any type of internet business opportunity.
The Process:
- Create an Ad - Place Bids - Generate Leads
I highly recommend getting training in PPC marketing prior to starting this type of marketing or start out with a small budget.
The Solution; Internet Marketing Training:
To be successful and make money online you must learn to generate a ton of laser targeted website traffic that generates leads and sales.
It is highly recommended that when you join a new home based business that you join a industry leader with proven experience. Beware; do not just join the "Top Money Earner" unless they have proven internet marketing and mentoring experience. There are many so called "Top Money Earners" that were at the right place at the right time that no nothing about internet marketing. Join a seasoned marketer with proven experience that has a training and support system in place that can help you succeed.
Secondly seek out join, and or purchase quality training programs, products and tools to help market your business. Join forums and special groups that have training.
Thirdly you must take action, no action equals no results.
Massive Action Equals Massive Results. No Action Equals No Money.
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Are you looking for a serious internet marketing training program with a hot income opportunity that will allow you to generate a Six-Figure income on monthly basis? Check out how I make $800-$2,000 per day with my Perfect Wealth Formula program. The Perfect Wealth Formula training system is a wealth of information. Randal Williams is a professional internet marketer and industry leader in the Direct Sales and MLM industry, who provides success mentoring and coaching on building home business, lead generation and internet marketing strategies. Randal Williams is a serious income earner who has mastered the home business and internet marketing industry with multiple streams of income spanning 10 countries.
